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The definitive A-Z dictionary of social media marketing terms, acronyms, and creator economy vocabulary.
The set of rules a platform uses to decide what content to show to users and in what order.
Data about your social media performance — including reach, engagement, follower growth, and conversions.
Content that feels genuine and honest rather than overly polished or promotional.
A fictional profile representing your ideal follower or customer, used to guide content strategy.
The consistent personality and tone a brand uses across all its social media communications.
An organic social media post that has been paid to reach a wider audience.
The single clickable link in a social media profile biography, often used to drive traffic.
The text accompanying a social media post, which may include hashtags, mentions, and calls to action.
A prompt encouraging the audience to take a specific action, like "Click the link" or "Comment below".
A planning tool that maps out what, when, and where content will be published.
The percentage of people who take a desired action after seeing your content.
A private message sent between users on a social platform.
Sharing of content that occurs through private channels like messaging apps, which is hard to track.
A metric showing how much your audience interacts with your content (likes + comments + shares ÷ reach).
Content that remains relevant and valuable over a long period of time.
Instagram's discovery feature that shows personalised content to users based on interests.
TikTok's main feed that shows algorithmically selected content to each user.
A metric comparing how many accounts follow you vs. how many you follow.
The journey a potential customer takes from first discovering you to making a purchase.
Rapid experimentation across marketing channels to identify the most efficient ways to grow.
Inactive accounts that follow you but never engage with your content.
A word or phrase preceded by # that categorises content and makes it discoverable.
The opening of a video or post designed to immediately grab attention and prevent scrolling.
Content targeting a very specific geographic area or community.
The total number of times your content has been displayed, including multiple views by the same person.
A social media creator with an engaged audience who can affect the purchasing decisions of followers.
Short-form vertical videos on Instagram, similar to TikTok videos.
A measurable value that indicates how effectively a campaign is achieving objectives.
A refer to the single clickable URL allowed in most social media profiles.
Broadcasting video content in real-time to your followers.
A creator with 10K–100K followers who typically has higher engagement rates than larger accounts.
Using viral meme formats to promote a brand or message in a relatable, shareable way.
A specific, focused topic or audience segment a creator or brand focuses their content around.
Creators with under 10K followers, known for very high engagement and tight-knit communities.
The number of people who see your content without paid promotion.
Content channels you fully control, like your website, email list, and social profiles.
The number of unique accounts that have seen your content.
Taking existing content and adapting it for different platforms or formats.
The profitability metric comparing revenue earned to money spent on a campaign.
When a platform suppresses your content visibility without notifying you.
Evidence like follower counts, reviews, or testimonials that builds trust.
Vertical, temporary content on platforms like Instagram and Facebook that disappears after 24 hours.
Content created by your audience or customers rather than your brand.
Tags added to URLs to track the source of web traffic in analytics tools.
Content that spreads rapidly across the internet due to high organic sharing.
Optimising video titles, descriptions, and tags to appear in search results.